As of 2014, women made up 52 percent of the voting-age population, according to the U.S. Census. Among the most watched voter blocs are the so-called “Walmart Moms.”
These are women voters with children 18 or younger who shop at Walmart at least once a month, according to Public Opinion Strategies and Momentum Strategies.
In an election-night survey during the 2012 race between President Barack Obama and the Republican challenger, former Massachusetts Gov. Mitt Romney, the two polling organizations found, “While President Obama garnered a healthy margin among all women voters, Walmart Moms tracked closely with the overall electorate and were much more divided in their final vote decision. President Obama won all female voters in this survey by 12 points (55 percent Obama/43 percent Romney), compared to his narrow margin among all voters (50 percent Obama/48 percent Romney) and swing voter Walmart Moms (50 percent Obama/48 percent Romney)." See: Walmart Moms' Final Vote Decision; Public Opinion Strategies and Momentum Analysis.
Here’s a statistic likely to worry many in the Republican political universe: Seven in 10 women have an unfavorable view of Donald Trump, according to Gallup.com. The tracking poll was actually done before Trump voiced controversial views on abortion during questioning on MSNBC last week. (Trump said there “has to be some form of punishment” for women who have abortions. His campaign later walked that back, saying that he meant there should be punishment for abortion providers.)
Nearly 6 in 10 men told Gallup they also view Trump unfavorably in interviews March 1-28.
Related:
Survey: Double standard holds women back
Women make little headway in Hollywood
If you would like to comment, give us a shout, or like us on Facebook and tell us what you think.